Discover the Unique Appeal of the 2018 Honda Fit

As the all-new 2018 Honda Fit continues to make itself at home here at Sloane Honda, our staff members have been able to become more familiar with the more innovative and sporty performance of its newest generation. In order to best celebrate the occasion, the automaker has committed to introducing the Fit's new look to drivers across broadcast, digital, and social media. Wherever you look for your most creative content, you can expect to get a closer look at one of our more ambitious hatchback models.

"Honda has created a campaign for Fit specifically geared toward younger car buyers who lead busy lifestyles and are uber-connected," said Susie Rossick, Assistant Vice President of Honda Marketing at American Honda Motor Co., Inc. "Millennials are the most diverse group of buyers out there, and the Honda brand has seen an increase of 12 percentage points in multicultural millennial buyers since 2010. We have created an engaging and comedy-driven campaign that speaks directly to these buyers where they spend the most time consuming media -- online."

With a strong variety of capabilities being expressed across a slew of different marketing pieces, the 2018 Honda Fit demonstrates its flashy nature for first-time owners to consider. If you're interested in learning more about the all-new capabilities, technologies, and utility of the Honda Fit, simply plan your visit to see a model up close at 9903 Bustleton Avenue today!

Categories: New Inventory, News