09/23/2010 - NEW YORK
Honda held the first-ever takeover of
Times Square in 3-D technology today to support the launch of the
all-new CR-Z sport hybrid coupe. Spanning five blocks of Times Square,
the event marked the first time 3-D footage was broadcast to the public
space. As a part of the takeover, Honda ran 3-D CR-Z commercial footage
on the Times Square HD Spectacolor screen (located on Broadway between
46th and 47th Street), displayed several CR-Z's and sponsored a special
performance from chart-topping hip-hop trio, N.E.R.D. An estimated
250,000 people attended the CR-Z event in Times Square today.
For more photos and video from the event, visit www.hondanews.com .
Additional information can be found at: http://www.facebook.com/HondaCRZ